It is definitely the sign of the times when everyone is rushing to find their place online.  When we see many businesses online that is one thing, but we are seeing more and more organizations make their way online.  A good example would be the church I attend.

Our church wanted to have an online outlet to communicate with the members of the church in an easy fashion that would not be a lot of money.  Also, they wanted to have an easy platform that would be used by most of the congregation (we have a lot of younger couples in our church), so they decided to go with MySpace.

They used one of the many religious MySpace layouts that you can find online.  Someone tweaked it a bit so that it had the picture of our church on there, but it looks great.  The response has been good too - it has made it very easy for us to all stay in touch.